Comms Drafting & Fact-Checking with AI

Draft press releases, statements, and talking points in your voice, then run a disciplined accuracy pass before publishing.

What this playbook covers

Use AI for faster first drafts in an organization’s real voice, then use a disciplined fact-check and approval process. A draft is a starting point—not content to publish blindly.

Workflow steps

  1. Step 1: Set your voice and language norms once

    Complete this step with the relevant source material, document the decision, and keep a responsible person in the review loop before moving forward.

  2. Step 2: Draft with your norms loaded

    Complete this step with the relevant source material, document the decision, and keep a responsible person in the review loop before moving forward.

  3. Step 3: Edit by iterating, not by accepting

    Complete this step with the relevant source material, document the decision, and keep a responsible person in the review loop before moving forward.

  4. Step 4: Run the fact-check pass

    Complete this step with the relevant source material, document the decision, and keep a responsible person in the review loop before moving forward.

  5. Step 5: Verify consequential claims yourself

    Complete this step with the relevant source material, document the decision, and keep a responsible person in the review loop before moving forward.

  6. Step 6: Do a final voice check

    Complete this step with the relevant source material, document the decision, and keep a responsible person in the review loop before moving forward.

  7. Step 7: Save norms and prompts so the next piece is fast

    Complete this step with the relevant source material, document the decision, and keep a responsible person in the review loop before moving forward.

Quality and oversight

Verify factual claims against primary sources, respect data and tool policies, and use AI to support—not replace—human judgment, approval, and accountability.