AdHawk by Priorities USA

The only digital ad tracking platform that monitors both spending and content of political ads. AI categorizes ads as persuasion/mobilization vs. fundraising, covering 5,000+ races in 2024 with data back to May 2018 across Google, Meta, Snapchat, X, and CTV. Free/subsidized for progressive campaigns.

Category: Research & Intelligence · Pricing: Free

Best for

Digital directors and opposition researchers who need to track what opponents are spending and saying in digital advertising.

Features

  • Political ad spend tracking
  • Ad content monitoring
  • AI persuasion vs. fundraising categorization
  • 5,000+ races covered
  • Multi-platform: Google, Meta, Snapchat, X, CTV

Pros

  • Only tool tracking both spend AND content
  • Free for progressive campaigns
  • Historical data back to 2018

Things to know

  • Best for campaigns with opponents running digital ads
  • Requires Priorities USA access approval