Swayable

Creative pre-testing platform using ultra-high-precision randomized controlled trials to measure actual persuasion effect of ads and messages within 24-72 hours. LLM-based automation handles experiment design and analysis. 617+ ads tested, 500,000+ respondents.

Category: Research & Intelligence · Pricing: Paid

Best for

Media buyers and digital directors at campaigns or PACs who need to know which ad creatives actually persuade before spending millions on distribution.

Features

  • RCT-based ad pre-testing
  • Results in 24-72 hours
  • LLM-automated experiment design
  • Advocate self-serve option

Pros

  • Gold standard methodology — published in peer-reviewed journals
  • Fast turnaround compared to traditional research
  • Self-serve Advocate tier for smaller budgets

Things to know

  • Enterprise pricing for full platform
  • Most valuable for orgs with significant ad spend to optimize