TargetSmart

Political data provider with 255M+ record voter database and AI-powered SmartMatch (adaptive record linkage) and WIRE (Website Identity Resolution for automated retargeting). 1,000+ pre-loaded political audience segments.

Category: Data & Targeting · Pricing: Paid

Best for

Political data consultants, media buyers, and campaign data directors who need voter-file-matched digital audiences and identity resolution at scale.

Features

  • 255M+ voter database
  • SmartMatch identity resolution
  • WIRE website retargeting
  • 1,000+ political audience segments
  • Early-vote exclusions

Pros

  • Comprehensive progressive voter data
  • AI-powered matching reduces data loss
  • Integrates with Catalist, i360, L2

Things to know

  • Enterprise pricing
  • Requires data expertise to fully leverage